Social media sites have become some of the most-used sites on the internet. If you have a business, and you are trying to attract visitors, there is a good chance that social media sites rank higher than you do. Use the power of these sites for your marketing plans. Here are some smart ways to do that.
Use Facebook to get some very low cost marketing opportunities. Make a professional business account or create a business fan page. Take some time to look up your competitors on Facebook to see how much of a presence they have, and what they did to get that. Do not copy what they did, but use their page as an example for what is working or what is not.
Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won’t know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step.
To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.
In your social media marketing, give prizes to your milestone likers or followers. Give away gift certificates or interesting things related to your product to your hundredth, thousandth and millionth followers. Not only will this encourage people to subscribe to your content, the winner will rave for a lifetime about how great your particular widget is.
Keep an eye on all the social marketing messages going out in the name of your business. Check them before you send them out. Due to the sometimes viral nature of social media, embarrassing mistakes can spread very quickly. You want to get attention from people, but not in the wrong way.
If you are using social media to market like Facebook or twitter you must be very careful about any content that you post or that is posted on your page. Because you are instantly and at ask times connected to your customer base any minor our maitre snafu can cost sales.
A great marketing strategy utilizing social media is to be sure to host the blogs of your employees right on your company website. These blogs offer added value to site visitors and also improve your relationship with existing customers. They will see how your employees relate to you and recognize your business ethic, both of which will reflect positively on you. Sharing this information makes it easier to strengthen the bond between your brand and your customers.
Create a blog for your business with links to your other social media identities. If you have a blog that is continually being updated with new and interesting content, you will attract repeat visitors. Including links to Facebook and Twitter will make it easier for potential customers to follow you, and you will maintain a presence in their computerized world.
Update your company’s Facebook profile regularly. Set a time schedule aside every day to keep your company’s information up to date. This should be the time when you share exciting news, answer questions, or post giveaways. Don’t leave your customer base hanging by not posting at regular intervals on your page.
When you get a follower on Twitter, make sure you follow them back! Your customers should feel that your business is a partner, not an elite. People want to know that a company they deal with cares about their customers, and is friendly. Following back on Twitter is a simple process that takes seconds, and it gives back to your customers.
Whatever your choice is for social media marketing, make sure that you use correct grammar. Meanwhile it is tempting to use abbreviations such as LOL or LMAO, remember that you are trying to come across as a professional who knows a lot about his or her company. Do your best to spell everything correctly and use punctuation where it is needed.
One great way to get people to participate in your social media sites is to offer freebies, giveaways, and contests. Make participation in some form or another on the entry form. You can use this to get people to follow you, like your page, or write something in a comment thread.
Use your blog to showcase the talents and accomplishments of your contacts. You might think this is strange but people want to know you are legit. Also, incorporate different outlets such as Twitter and Facebook to increase notoriety. Include links to your other pages as well.
You should always be adding new content that your visitors will be interested in. For example, post links to articles and websites you find interesting or post crazy YouTube videos related to your topic. Keep the ratio of serious and relevant content relatively equal.
Once you decide that social media marketing is the thing for you, be sure to post things regularly. By having this consistency, you will have people come and visit you on a regular basis. They will know to expect a new topic from you, and they will know that it will fit their interest.
You want the content you post to be easily passed on by your subscribers to their network of friends. Facebook provides an easy button that you can place near your posts that will allow readers to share what you have written. The added benefits will be well worth the minimal effort you exert to do this.
When you use the tips in this article, you are catapulting your business out of the dark ages and into the technological age. By making these popular sites work for you. Your marketing can be much more effective. Keep learning about the ways that social media can help you, and watch your profits rise.