You may think of Facebook as a place to share photos and catch up with friends, but it can actually be a powerful marketing tool. These days, more and more people are using Facebook to reach potential clients and customers. However, as with all tools, it’s important to know how to use it well. Here are some tips that’ll help you do just that.
Make sure that you pay close attention to the amount of information you post on Facebook. If you only talk every once in a while, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation. Do your best to find the proper balance.
When using Facebook, think of it as a strong platform for sharing quality content. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Realize this. Create informational posts and videos to post on your Facebook page. You will see that Facebook really can drive a great deal of traffic.
Make sure your Facebook page looks great. Appearance is important in marketing. If your page looks terrible, people are less likely to want to visit it. Make sure it looks nice but is easy to explore and navigate. Choose a profile picture that looks appropriate and covers enough of your page.
When you get advice about “the best” of something, such as the best type of post, or the best type of content, or the best time to post, it will already no longer be the best. Why? Because your competition has read that post too and will be following it. Research your target audience and figure out your own personal “bests”.
Provide exclusive content that is available only to visitors who “Like” your Page. Internet viewers often feel that exclusive content is better than other content simply because it is exclusive. Since a “Like” costs the viewer nothing, they are likely to provide it out of curiosity, and your business benefits from the advertising.
When you market your business on Facebook, you could struggle to get started. It can be helpful to put a Facebook link on your website. This will give people a simple way to connect with your company and it is not very intrusive. If someone likes your company on Facebook then they’ll be updated every time you make a post to your profile.
Claim your vanity URL on Facebook, and do not allow yourself to have the same default URL for too long. You want people to find you, so try using your business name without any special characters. This will make it simpler for someone to locate your page and see what you have to offer.
Make use of the post scheduling tool on Facebook. Keeping posts regular, rather than clumping them together and then leaving the page to sit, will draw more visitors. If you don’t believe you will have time in the future to make weekly or daily posts, create several time-neutral posts at once and schedule them to appear at a later date.
Update your profile regularly. If there are any changes in your business, change your profile page to reflect them. Your customers will appreciate that you keep them updated with this information. Regularly changing up your Facebook page will make people want to keep coming back.
Post pictures along with your text. It will make your post stand out in the newsfeed, and it gives it a little extra edge. Make sure, however, that you either use your own pictures or you use royalty-free images when posting. This is important because you do not want to essentially take someone else’s property without asking.
If a user leaves negative feedback on your page, make sure that you respond to it. Ignoring it will give people the idea that you only care about people who like you. Handling it the proper way can help people admire it and want to together with you later much more.
If you have a Facebook page, make sure that it has a clear theme. If you sell baby clothes, all images and text should be focused on, well, baby outfits. It should mention variations of “baby clothing”, “baby outfits”, “cute baby shirts”, etc. Brand the whole page so people know what they’re getting once there.
When you post an update, include a photo. Marketing works best when your customers can relate to your message, and nothing can help you with this more than pictures. Take advantages of products, employees and others to reinforce your message in updates.
Engage other businesses within your niche on Facebook. The more you interact with others and network, the better off your company will be. Make “friends” with relevant professionals and exchange comments and content to establish greater credibility and expand your viewing audience. Customers can also be part of the exchange, making it a winning situation for everyone.
As you create your Facebook page, consider your SEO. The same keywords you used for site optimization should be used for optimizing your Facebook profile, and it’s also a great place for back links. Your Facebook page will eventually rank in search results if you use strong keywords on it.
You need to post to your Facebook page frequently, but don’t overdo it. A couple of posts are not bad, but spamming the page will make people unhappy.
Put your sales messages under another Facebook tab, apart from your other content. People want to purchase things of their own free will, without feeling pressure. Adding a tab for deals will tell them that they are available, but people will not feel bombarded with sales information.
You shouldn’t underestimate the power of Facebook. It has a massive userbase, and its potential is huge. Now that you’ve read this article, you know what you can do to get the most out of Facebook. As long as you take advantage of this advice, you’ll be able to make Facebook work for you.