Millions of people use Facebook. You may even be one of them. Don’t overlook this valuable source of potential new customers. You need to learn how to connect with them. Read on for some Facebook marketing tips.
The key to all marketing is to understand why you’re doing it. What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn from Facebook like into customer. So start brainstorming today – what are you marketing?
Marketing through the use of Facebook tabs is an easy and efficient way to get the word out. Why not create a “Promotions” tab and highlight items you have on sale, coupons you’ve made available or even contests you’re running. It’s a great way to allow your followers to easily keep up with what’s going on.
Do not sign up for a Facebook account and expect the name of your brand to speak for itself. Even if the brand you are marketing is fairly well established, you still need to do work to make it even more popular. Failing to do this may result in you losing some of your fans.
Facebook Offers can help you get the word out about a giveaway. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. You can promote it outside your fan base if you feel it is a great offer.
If you have a follower complaining on your Facebook page, try your best to resolve the issue publicly. This will let others know that you are a reputable business and will handle all of your obligations. If you cannot resolve a dispute with a customer publicly, try handling it in private.
Try using Facebook ads. Paid ads via Facebook can help your business because they let you target your audience in various ways. You are able to specify the gender, age group, location, and more of your audience. You can be as narrow or broad as you like when specifying their needs. Set campaign budgets and bid prices to test as many headlines, images, and ad copy as you like. If your campaign doesn’t work, you can stop it right away so that you don’t overspend on it.
Always integrate your Facebook page with your website. The look and feel of the Facebook pages needs to match your website and other social media accounts. If your website is primarily red with custom graphics, use the same graphics and colors on your Facebook page for a more authentic look.
If you are going to share links with your customers on Facebook, make sure that they are accompanied by some type of text. This will be looked at more positively than you randomly posting link after link. Posting text will also encourage users to comment, which is a great way to start a discussion.
It is crucial to nurture the relationships you make on Facebook. Social media interaction is just as important as face-to-face interaction. Keeping content simple and fresh will go a long way in achieving this goal. Also, reward those who are most loyal to you by offering them special promos and deals.
Don’t forget that Facebook has paid advertising. This is in fact where the website really makes its money. While its true that many Facebook users may not even see the content due to ad-blocking software, you can’t ignore the potential power in being able to create customized demographic lists to target with your content.
Make your Facebook page consistent with your other media. As with any kind of marketing, individual efforts rarely pay off. Try to integrate your marketing as much as you can. Try to make the look and feel, messaging, etc. consistent across all platforms that you use. For instance, your email newsletters, Twitter feed, website, and Facebook page should all be similar to each other. This can boost the success of your campaign.
Join in on conversations on your page. You should post content that will make your followers react and start talking. You can get the conversations started yourself; consider asking questions to get people talking. When your fans start chatting, join them. If you are having a good converstaion, you will see that your business will go up.
Approaching your Facebook campaign as a way to make your brand more popular is not a good strategy. You will get better results if you approach Facebook as a way to provide your customers with quality content. Think of Facebook as a way to stay in touch with your customers rather than reaching out to more potential customers.
Post a “just for fun” post every so often. Not every post you write needs to be officially about your brand. People want to see that there are humans behind these fan pages. Every so often give them something that shows that you are. Repost a popular meme or something else that’s slightly random to your brand, yet still tasteful.
Don’t ignore direct questions from your fans. You’ve got to remember that being social is at the center of Facebook. If you tend to ignore direct comments and continue to post solely informational posts, then you are missing golden promotional opportunities. The more engaged you make your current fans, the more likely they’ll be to pass on the word about you.
Engage the services of someone who can maintain your Facebook page regularly in order to make the most of your marketing efforts. You want your customers to retain a level of excitement about your business so introduce new products and promote your specials. You can share your posts so you get more exposure.
Don’t talk about things that don’t relate to your business. If you sell homes, posting about how the government is changing interest rates is applicable and a great thing to do. Posting links to viral videos that have nothing to do with your business isn’t going to go over well with your followers.
After reading this, you should have enough information to get your Facebook marketing plan started. Utilizing the tips you’ve read is much easier than you might have thought. Begin today and enjoy your success.